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BKT has announced the extension of their partnership with LALIGA, Spain's premier football competition, for three additional seasons until 2028. This landmark agreement brings BKT's total partnership with LALIGA to an impressive nine consecutive seasons, demonstrating the same commitment to excellence that Irish customers experience through Agrigear.
Nine Years of Strategic Partnership
What began during the 2019-2020 season has evolved into one of football's most enduring sponsorship partnerships. BKT's role as Official Tyre Partner of LALIGA in Europe and Latin America represents far more than traditional sponsorship – it's a testament to the brand's global recognition and commitment to quality that resonates with millions of fans worldwide.
This extended partnership places BKT alongside some of the world's most prestigious football clubs, including Real Madrid, FC Barcelona, and Atlético Madrid, providing visibility during away matches through virtualised LED displays and 3D carpet technology.
Strategic Focus on Key Markets
"We have chosen to concentrate our presence in Europe and Latin America – two fundamental markets for BKT where football speaks a universal language and is a powerful vehicle for connecting with people," explains Lucia Salmaso, Managing Director of BKT Europe. This strategic approach reflects BKT's understanding of how to build meaningful connections with diverse global audiences.
For Irish customers, this global visibility reinforces the quality and reliability of the BKT products available through Agrigear. When a brand is trusted to partner with the world's most-watched football league, it speaks volumes about their commitment to excellence in all applications.
Beyond Traditional Sponsorship
BKT's approach to sports partnerships goes beyond simple brand visibility. The company views sponsorship as an opportunity to generate positive community impact and convey authentic values. This philosophy aligns perfectly with Agrigear's commitment to supporting Irish agriculture, construction, and industrial sectors with more than just products, but with genuine partnership and community engagement.
It all started from here: BKT - LALIGA sponsorship event 2019
The LALIGA partnership includes fan-oriented initiatives such as contests and brand activations, plus Corporate Social Responsibility (CSR) projects developed in cooperation with LALIGA. This comprehensive approach demonstrates BKT's commitment to creating value beyond their core business.
Experience Global Quality Locally
While you may watch BKT's logo during LALIGA matches featuring Real Madrid or Barcelona, you can experience the same world-class quality in your own operations through Agrigear. From agricultural applications that demand precision and durability to industrial uses requiring maximum performance, BKT delivers the same excellence that earns global recognition.
Contact Agrigear today at 042-9666444 or visit www.agrigear.ie to discover how BKT's globally proven technology can benefit your operations. Experience the quality that's trusted by millions of football fans worldwide and proven in the most demanding applications across Ireland.