BKT, the global leader in the off-highway tyre industry, has taken another major stride in expanding its international footprint through the world of sports. The company has been announced as the naming rights partner for Cricket Australia’s Men’s One Day International (ODI) and T20 International (T20I) series against India — two of the most anticipated cricket contests of the season.

 

Todd Greenberg, Cricket Australia CEO (left) and Rajiv Poddar, BKT Joint Managing Director

 

Beginning this weekend, the tournaments will officially be titled the BKT Tyres Men’s ODI Series and the BKT Tyres Men’s T20 International Series, symbolising BKT’s deepening connection with one of the most celebrated sports globally.

 

A Strategic Partnership Rooted in Shared Passion

“This partnership with Cricket Australia marks a strategic milestone in strengthening BKT’s global footprint and deepening our connection with key markets where cricket is more than a sport — it’s a shared passion,” said Rajiv Poddar, Joint Managing Director of BKT.
“As an Indian-origin company with a strong international presence, we see this collaboration as an opportunity to build brand equity, engage meaningfully with fans across India and Australia, and celebrate the values of performance, resilience, and teamwork.”

 

BKT’s Growing Legacy in Sports

This announcement continues BKT’s successful journey of associating with international sports. From football and rugby to motorsports and now cricket, the company’s involvement reflects its “Growing Together” philosophy — a belief in shared success, passion, and teamwork.

 

A Celebration of Performance and Unity

Cricket serves as a unifying sport for millions of fans worldwide, and BKT’s role as a global partner reflects its alignment with the sport’s core values — teamwork, endurance, and innovation. As the BKT Tyres ODI and T20I series unfold, the brand continues to inspire enthusiasm both on and off the field, proving once again that performance and passion go hand in hand.

 

At Agrigear, Ireland’s authorised distributor of BKT tyres, we’re proud to represent a brand that not only leads in product innovation but also champions global sporting excellence. Through initiatives like this, BKT continues to demonstrate its commitment to growth, partnership, and community — both in business and beyond.

To learn more about BKT products, contact our expert team at 042-9666444 or visit our website www.agrigear.ie